Search engines: It is programmed software which collects the data from the web sites all over the world, stores them, and later retrieves the related data when a user enters the keyword in the search engine.

Directories: As the name suggests, directories are like white pages or yellow pages which catalogs businesses according the field they serve. These web-based directories are organized by human editors. Yahoo is first directory categorizing different businesses. With increase in number of website all over the world, it became impossible to catalog all the businesses manually.

The difference is Search engines are programmed software, whereas the directories are cataloged manually.

It takes at least 6 months to list a new website in Google search engine result pages. You will have to be patient and wait for the page to appear in top search engine ranking. Sometimes your new website appears on the top rank and suddenly falls down. There are many theories regarding this sudden change in the website ranking. One of the theories is Google Aging Delay.

Google Ageing: Google has incorporated the ageing delay to stop the inflation of artificial linking strategy. The artificial reciprocal linking will show high link popularity and PageRank. Many of the websites appearing in top position in Yahoo, MSN, and other search engines may not appear on top position because of Google Ageing.

Be patient! It is advisable to plan ahead, register your domain name and configure the hosting. Temporary pages with enough content and all the requirements for listing in a directory must be put on the server.

After spending lots of money in making an appealing website and in advertisement, you might find that very less people are visiting your site. People surfing through internet do not have the patience to look through millions of pages shown in the search engine result. It has been noted that the net users visit only the top ten results. If your website is not in top search results, you lose your customer to your competitors.

By optimizing your website, you will get more business as more people will visit your website. You will get more leads as your website is in top ranking.

SEM means Search Engine Marketing. SEM is used to promote your website by submitting it in various search engine and open directory. SEM refers to using paid listings, paid inclusion and PPC (Pay Per Click) to promote websites using search engines.
You can visit our Search Engine Marketing page to get detail information about it.

Internet Marketing is all about internet from designing of website to selling or buying products online, promoting and marketing your brand/product and many more. The Internet Marketing includes SEO, search engine marketing and email marketing.

Internet Marketing definitely helps your business in many ways depends on the type of  your business. It is definitely excellent media for your business to advertise and market your product globally. It can generate inquiry, sales, business opportunity on a Global scale. Internet marketing is the cheapest media compare to other type of media for promoting your product.

To optimize your website is really wonderful and profitable to your business or service.

SEO is the process through which the chances for appear your website in 1st or 2nd page of search engine (such as Google, Yahoo, MSN). The definition of Search Engine Optimization (SEO) is to make your website search engine friendly.

Search engine enables the internet user to find websites of their interest when a keyword is entered by the user. A search engine runs the spiders, collects and stores the data from all over the world.

If you are businessman or professional, you must go for optimization your website for rapid growth of your business.