Important Factors for Google in Preparing Search Results

Google is considered as one of the most popular and powerful search engine in the world. In very short period Google has developed various advanced products/features for its search engine such as alerts, blog search, book search, earth, map, images, news, product search, custom search, lab etc; added extra features for communicate such as blogger, calendar, gmail, groups, orkut, googletalk, YouTube and many more.

Google utilize most advanced and powerful search technologies and implement it with time by time to provide accurate and advanced search results to its worldwide internet users. There are various factors which are considered by Google spiders for preparing search results.

• What is Google Search Engine Result Pages (SERPs)?

  SERP, Search Engine Result Pages of Google or other search engines are the list of pages that includes all relevant website/webpage addresses (URL) which are most likely matched with the query [ keyword or keyword phrases ] entered by the internet users. It contains list of websites with page titles, a link to the page, and a short description related to keyword query.
  
  For example if user want to search for SEO company in India, it enters in Google search box as -> SEO Company, India
  
  For this particular search, Google spiders/robots prepare index from its databases by searching the most relevant websites in its result pages. On the basis of Google’s search terms, it prepares list of SEO Company in India in its search result pages.

SERP’s link includes following type of information with your search results.

• Spelling Suggestion / Correction
• Dictionary Definitions
• Cached Pages
• Similar Pages
• News Headlines
• Product Search (Froogle)
• File-Type Conversion
• Translation
• Book results

For Preparing these search engine result pages Google uses various calculation and permutation as per its latest search technology.

SEO Factors considered by Search Engines

• Page Titles
• Page contents
• Head Tags, Anchor Tags
• Meta tags, description, keywords
• Keyword Density
• Relevancy of page contents with keywords and keyword phrases
• No of pages in websites
• Sitemap
• Inbound links [ more number of quality links]
• Quality of website content
• Image optimization

Other than factors which are considered in search engine optimization of websites, there are some additional factors which are considered by search engines as follows:

• Domain Details
• Domain Registration Date
• Length of Domain renewal (1 year, 2 years, 5 years etc)
• Name and addresses of admin & technical contacts
• DNS Records
• Name Servers Address
• Name and Address of Hosting Company
• Domain Data Consistency
• Length of time spent on a given site/page
• Frequency of visits to particular sites/pages (history)

Google’s page rank system gives priority to sites having relevant and trusted information. Websites with having good quality links get more advantages. Such linking boosts the PageRank of high-quality sites. Consequently, more accurate web pages are typically listed on top then website with irrelevant information. Google Converts all file types it searches to either HTML or text unless they already are in one of these formats. Google searches a variety of file formats including File Format, Suffix and Description. Google always strives to make users search easy to find any type of information whether it is website, news articles, word definition, or to buy products.

The technology used by Google and other search engines are very hard to understand by common people. It requires lots of research and experiments to get success in building good search engine optimization practice.

If you are looking for getting good ranking in search engine result pages, you need help of professional and experienced SEO Company who can guide you to get success in building long term good position of your website in SERPs and promoting web site.

Contact at info@topranker.in for ethical SEO services by SEO Company in India.

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