Do not Spam Search Engine- it will kill your business

In the era of internet day by day thousands of new websites are designed and host on the net. The web traffic is increased more rapidly than traffic of any city having large population. In the race of websites everyone has to reach on first page in the search engine result pages. Thus search engine marketing is very competitive and people do various methods to get top ranking in search engine results. The search engines were designed to information processes. SEO Companies try to utilize the search engines in order to attract users who seek in information, then try to sell them something. But many companies use unethical methods and tactics to get higher search rankings.

What is Spam for Search Engine?

Most of the people owing the website are not familiar with the spam techniques; they asked "What is spam for search engines?" The answer is pages in website created deliberately to trick the search engine into offering inappropriate, unnecessary, or poor-quality search results. Or over optimization Or in other word extreme manipulation to influence search engine rankings, often for pages which contain little or no relevant content. Google, MSN, Yahoo and other major search engine consider it as spam. Spammer used spam techniques very intelligently therefore how one can recognize the difference between ethical search engine techniques and unethical search engine techniques. Spamming involves getting a site more exposure than it deserves for its keywords, leading to unsatisfactory search experiences using unethical tactics.

Search Engine Optimization involves getting a website the exposure it deserves on the most targeted keywords, leading to satisfactory search experiences using most ethical search engine techniques.

All major search engines such as Google, MSN, Yahoo consider web page or website as spam if used any of the following spam methods in website.

Invisible Text or Hidden Text:

Hidden text means text not visible in website, such as if background color and text color are same then the text is considered as hidden text using small fonts, generally people placed their successful competitors or popular search words to attract more visitors to their websites. Search Engine considered it as spam.

Page with Keyword stuffing:

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing means a webpage contains more keywords than page related content. Keywords placing is a very important factor in search engine marketing for business by website. Keyword stuffing is used to obtain maximum search engine ranking and visibility for particular phrases. A word that is repeated too often may raise a red flag to search engines.

Doorway pages or Gateway Pages

Doorway pages or Gateway pages are web pages that are created for spam search engines. They are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it. This is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending you to a different page. They are also known as landing pages, bridge pages, jump pages, gateway pages, entry pages and by many other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. Some gateway pages may be dynamic pages generated using scripting languages such as PHP, Java script or Perl.

Cloaking

One of the technique known as black hat for spamming search engine is clocking. In cloaking the content presented to the search engine spider is different from that presented to the users' browser. This technology is commonly used to present differing content to each search engine or browser, thus a search engine seldom sees the same content that is presented to a browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. The purpose of cloaking is to mislead search engines so they display the page which would not be displayed. The website that uses clocking method is considered as spam although the contents are good and appropriate.

Domain Spam or Duplicate Websites

Domain Spam means pointing a same websites with different domain names. This is one of the most popular spam technique used by the people. It is also known as spam method using duplicate sites. Search engine considered duplicate sites in black list. It checks age of the site, and list the duplicate website in spam.

Link Farming

Link farming is a spamming method in which number of web pages that all hyperlink to every other in the group. Sometimes such links are generated by automated search engine submission software and tools.

There are numerous tactics that are considered spam. Following are some of the most common spamming techniques being used, one should advise to avoid unethical methods for Search Engine Optimization.

• Irrelevant Keywords in the website
• Domain Spam
• Duplicate Domains
• Links inside No Script Tags
• Javascript Redirects / Doorway pages / Gateway Pages
• Mirror Sites/duplicate content / Duplicate Sites
• Dynamic Real Time Page Generation
• HTML invisible table cells
• DHTML laying and Hidden text under layers
• Link stuffing
• Link Farming
• Redirects
• Keyword stuffing
• Page Swapping
• Cyber hacking

A spam site is one which uses techniques in a determined manner to destabilize the search engine's algorithms, to artificially raise their search engine rankings. And if they catch you; your site will definitely lost the identity on the web probably forever.

The role of SEO Company is to improve the quality of website using ethical search engine techniques such as research and analysis of target market and prepare primary and secondary keyword and keyword phrase, Writing SEO friendly copy writing using page related keywords, designing web site layout considering search engine optimization [If designing company and SEO Company is same]. Offline page optimization such as placing Keywords in Title tag, Meta tags, Heading (h1, h2) tags, image optimization using Alt tags, Page anchors, online page optimization such as site submission in major directories, business, trade portals, website submission in search engine such as Google, MSN, Yahoo and other major search engine. The ethically optimized website indirectly help search engines to select worthy sites based upon their proprietary relevancy factors. The SEO practitioner should help the search engines by making the sites more relevant and making relevant information clear and easy to access, and not by using spam techniques to artificially inflate the perceived relevancy of inferior sites.

A properly web optimization will definitely give good results on long terms, generates natural traffic to your website which is helpful in strengthen your business. While unethically over optimize site will give faster ranking in website initially but ultimately your site will panelized by search engine which in turn result in loss of business with identity. When your website caught as spam by search engine your webpage or site will be banned for some period or permanently depending on spam method used by your sites as well as rules and regulations of search engines. In other words use of spam is nothing but kill your business by your own hand.

Conclusion:

Please check while selecting SEO Company for handling your website. It is very important because if SEO Company is applying spam techniques for quick results in that case you may get quick listing but once it is caught (that will be definite) your site will be de-listed forever. Please note one thing, SEO Company may get many clients but your company will not find another Google, MSN and Yahoo who will give you business.

Therefore be sure while selecting SEO Company; check that the company used ethical techniques for optimization, check their clientele and listing. These are very important because your website is important for your business. It is beneficial if the same company is employed for Web site designing and Search Engine Optimization.

Contact us on info@topranker.in for Designing Search Engine Friendly Website, SEO Friendly Copy Writing, and Search Engine Optimization using Ethical SEO methods.

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