Avoid unethical method for Search Engine Optimization

The objective of Search Engine Optimization is to get top ranking. The professional SEO Company provides services which search engines prefer. There are two types of search engines i.e. spiders and directories. Each uses unique criteria for site ranking which determines the placement of sites in the search engine result pages. Search engine which are spider driven use robots to search sites on the internet. The other Robot crawl websites and give score to the pages based on relevancy. Some search engine score to only index page while other scores individual web pages. This article lists some general rules followed by major search engines which one must consider seriously while designing a search engine friendly website.

Today, everyone needs top ranking of their websites in search results. Getting top ranking in search engine listing is nowadays very competitive and that results in various unethical techniques which are offer by many peoples known as Search engine spamming or Spam indexing.

There are various trick and techniques which are considered as spam by major search engines and one must avoid these techniques to apply in the websites.

The main spamming tricks people used are hidden text or links, Misleading or repeated words, Page does not match Google's description, cloaked page, Misleading redirects, Doorway pages, page swapping, Duplicate website or web pages etc which are unethical and considered as spam. Google search engine is considered as major search engine. Google search engine prefers no hidden text, no automatic tools for good positioning, no cloaking and no hidden links. Googlebot prefers the same page as viewer see. Google also not support links that are inconspicuous or punctuation.

Following are the topics that explain why search engines consider site as spammed and block site from crawling by search engine spiders accurately or penalized.

Use of Invisible or hidden text for Search Engine Optimization

From last few years, unethical SEO companies are using invisible text for getting good results in search engine optimization. This invisible text involved creating paragraphs of keyword rich text on a background of the same color. It is because visitors can not see text but search engine spider found and sites employing this method having great results. However later search engine spider check and consider it as spam. One can have temporary top ranking with the use of this techniques but once you are caught your site will be removed from search engine listing forever.

Use of Doorway pages for Search Engine Ranking

Do not go overboard with doorway pages. I.e. if total pages of your website are less than 20 and number of doorway pages are more than double (50) or triple (70) than it becomes spam. When deciding how many doorway pages to use, use an appropriate approach. Doorway pages are specially created pages that are targeted towards a particular phrase. Search engines like Google consider the use of doorway pages as a break of service terms. If you use doorway pages by search engine marketing to get top ranking, it's only for a short time, as your website definitely will get caught and banned.

Use of Cloaking for Top Search Engine Placement

Cloaking is a very misleading method (filtering by IP number or User) that delivered different content to search engine spider than what it deliver to visitor. Though many search engines are not always able to detect cloaked sites, it is considered as spam. Google has stated that they have a tool that can detect cloaking pages and is removing cloaked sites from their index where trickery is involved. Cloaking in other words is browsers such as Internet Explorer are served one page, and spiders visiting the same address are served a different page.

Knowingly or Unknowingly Linking with spam websites to get website traffic

It is always beneficial to have natural traffic to your website. It is also important that your site have good quality links which can help your site to get good ranking in the search engine. But it is also very essential that you should be very careful when you link your site with other sites. If you link to a site which is considered as spam it is also harmful to your site and your site can also consider as spam site because your site is linking with spam site. Therefore do not use automatic tools for better positioning.

Duplicate site for Top Ranking in Search Engine Listing

Duplicate sites are the websites with different domain name but the content of the sites are very similar. When all contents are similar to other site, search engine consider it as duplicate site and will penalize the site.

Generally search engines like Google, Yahoo, MSN check quality and relevancy in their search results. Search Engine does not have any concern that what is your position in search engine; they only concern with quality and relevant search results. Therefore they have right to penalize or ban website which has similar content with other existing site.

Use of misleading words or Repeated Word for Search Engine Optimization

More common mistake or some webmasters do intentionally is use of keyword repeatedly or misleading word in the page or in Meta tags to increase ranking in search engine result pages.

The way you place the keywords in your web pages needs to make some grammatical sense and relevancy with the contents of your website. Simply repeating the keywords many times do not make any sense to people and search engines also keep a watch for this and may penalize a website which use mislead or keywords repetition. Also, a particular keyword should ideally not be present more than three times in Keyword Meta Tag. Using misleading words you are targeting the wrong search terms for that particular page which generate not potential traffic to your site. This will not convert your visitors into customers. Therefore both ways you are loosing your identity by visitor of your site and also by search engine.

Synopsis – Never for Search Engine Optimization

• You don’t have to repeat a single keyword more and more time in your Meta tag content. As a general rule of search engines, do not use any word in this area more than three times in the description Meta tag and Keyword Meta tag.

• In the HTML code do not put multiple versions of your Title Tag. Spammers were enjoying success with this for short time only, but the search engines quickly trapped on, and it is now considered spam. For example do not create a title tag with text like "SEO, SEO, SEO".

• You do not have to use text color similar or slightly different from background color. Search engine consider it as hidden words. If you are setting a background color to a table cell, do not use same text color as background color.

• A page in which content is only filled by keywords is only unethical. This technique is especially ignored by people who rely on splash pages for their index page. However, the technique is easy to notice, and it  obviously becomes spam.

• You should not have to use CSS to set the text size of a particular tag to 0% and then stuff page with hidden text.

• Don’t place deceptive words on your page to attract visitors looking for another topic.

• You should not submit a page to the search engines that once loaded and then automatically redirect to a page of differing content.

• It is wise not to link your site with website which is already spammed.

• You do not have to create a plain page specially designed to get higher ranking and then once indexed, upload a different page to your server.

• It is not a right method in which a page that disallows user from using the browser's back button to return to the search engine result page.

Contact us on info@topranker.in for ethical Search Engine Optimization Services to increase natural traffic for your website.

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